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About

Francesc Roca

Founder of Dyvab — AI integration, automation and training for businesses that want their time back.

Dyvab didn't start as a business plan. It started because Francesc spent years working as a consultant on complex, high-stakes projects where the bar for quality was non-negotiable — and then watched AI and automation completely change how much he could get done without ever lowering that bar.

That's the difference that shapes everything Dyvab builds. Plenty of people use AI to move faster. Francesc used it to prove he could move faster and hold the same standard he'd always held himself to — and once that was proven on his own work, the natural next step was helping other businesses and professionals do the same.

Dyvab exists because of real, hands-on experience — not theory borrowed from a course.

Why it's different

What Francesc brings to every project

Uses what he teachesEvery workshop, agent and pipeline Dyvab delivers runs on the same tools Francesc uses in his own work every day — not slideware, not theory picked up from a course.
A team when the project needs oneSmall engagements stay lean and direct. Larger or more specialised projects bring in a hand-picked team assembled for that specific job — no agency overhead, no bench of generalists.
AI works from the first messageDyvab's own systems triage and analyse every enquiry before the first call, so that call starts from an already-informed position instead of a generic discovery script.
No smokeIf there's no genuine fit between what Dyvab offers and what a business actually needs, that gets said plainly. Projects only move forward when they can deliver real value.

Talk to Francesc directly

No sales team, no handoffs — the person who designs the solution is the person you speak to.

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Read more practical write-ups on the Dyvab blog.